At Pace Setters, we specialize in taking high-growth brands from the starting blocks to the shelves — and making sure they win once they’re there. With deep experience in brand building, P&L leadership, and retail expansion, we set the right strategy, pace, and execution to get you to the next stage faster.

Scale Smarter. Lead the Category.

Founded by Audrey Burger, former President of Primal Kitchen, Pace Setters was built to help emerging brands move with confidence into retail. Having led cross-functional teams through hypergrowth, complex challenges, and category leadership moments, Audrey brings both strategic insight and operational know-how.

Who We Are

Why Pace Setters?

  • Strategic brand vision grounded in real business and P&L accountability

  • Experience building retail partnerships at scale across Natural, Conventional, Club & E-Commerce

  • A proven ability to lead through both sprints and marathons

“The name Pace Setters comes from my years in track and cross country. In business, like in racing, knowing how to set the right pace — and when to surge — can be the difference between staying in the pack and leading from the front.”

Core Offerings

  • Build launch plans that resonate with buyers and shoppers

  • Break into new channels and grow shelf space strategically

  • Balance quick wins with long-term growth

  • Make smarter pricing, promo, and investment decisions that fuel profitability

  • Helping you forecast and plan out sales and production including model builds

  • Turn setbacks into opportunities

Packages that fit your scale

  • Commercial Coach & Hotline

    A monthly engagement that provides you an expert in your corner — helping drive real-time commercial strategy decisions and access to out-of-the-box education and tools

  • Strategy Sprint

    A flat fee engagement that helps tackle a defined project across 4 - 6 weeks.

    Examples include: Go-To-Market Build, Brand Positioning & Pipeline, Category Story Creation and More!

  • Advising

    Your confidante and industry expert who isn’t afraid to get their hands dirty.

    Supporting across diligence, investments, founders and boards.

  • Fractional Support

    Need a bit more? I’ll act as your interim CEO/COO/CCO/CMO giving you the support you need to run your business effectively.

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!